Posts from SEO
This is just a recap of the recently finished SEO Tutorial, a simple SEO primer for website builders and those who are more used to designing than worrying about search engines. However, as more websites ask for search engine optimization, the more likely you will have to deal with it. So here were the four parts, all in one posting: [Read More]
This is the fourth and final part of The SEO Tutorial. You've built a website, managed some link building, and now, you're (a) wondering whether your site is making any progress in SEO, and (b) wondering where you can get more SEO information. Check out these tools and websites, which represent the best on the web for SEO purposes. [Read More]
Search engines have always been the primary way of finding information on the internet. And once upon a time, these search engines were many and had names like Lycos, Altavista, and Hotbot. Furthermore, these engines all worked very similarly, listing their results based mostly on website content and keyword use. Of course, this made the results fairly easy to manipulate -- you only had to stuff more keywords in your meta tags and on your webpage. Then one day, a new search engine arose, one with the curious name of Google. Google decided that the current way of finding the best results was lacking. So they focused on a new technique: they began looking at the links that came into your website. Each link, they figured, was a "vote" for your site; the more people that "voted" for your site, the more likely it was that your site was useful and should be listed high in the results for the keywords that linked to it. [Read More]
This is part two of our official, authorized, and approved SEO Tutorial. Hopefully, you've already read part one -- The SEO Tutorial: Introduction -- and thus, you now know two things:
1. Although good SEO can bring you traffic, it is far from a set of magic tricks to get you on the first page of Google.
2. It is important for you to know who your potential audience is, and from that, formulate the important keywords and phrases you want to aim your SEO towards.
So let's move on to properly implementing SEO when building a site. Since we can't cover the hundreds of SEO methodologies and theories, I will focus on the areas of primary importance. If you get these few areas perfect, I can guarantee that you're in pretty good shape as far as your internal SEO goes: [Read More]
For anyone who has done any website freelancing, you know that more and more often, potential clients are requesting some form of Search Engine Optimization in your proposal. Unfortunately, SEO is one of the most misunderstood topics on the internet, even more so for clients with little website experience. Misconceptions abound, many of which are still popular (e.g. metatags are very important, it's easy to get to #1 for common words, etc.). So where does a freelancer fit in here? Well... if potential clients want SEO, then you should probably know SEO. Not only should you be able to explain SEO concepts and ideas to a potential client, but you should also be able to implement methods to actually help your client's search rankings and thus, gain credibility. Let's get started: [Read More]
This is just a recap of the recently finished SEO Tutorial, a simple SEO primer for website builders and those who are more used to designing than worrying about search engines. However, as more websites ask for search engine optimization, the more likely you will have to deal with it. So here were the four parts, all in one posting: [Read More]
This is the fourth and final part of The SEO Tutorial. You've built a website, managed some link building, and now, you're (a) wondering whether your site is making any progress in SEO, and (b) wondering where you can get more SEO information. Check out these tools and websites, which represent the best on the web for SEO purposes. [Read More]
Search engines have always been the primary way of finding information on the internet. And once upon a time, these search engines were many and had names like Lycos, Altavista, and Hotbot. Furthermore, these engines all worked very similarly, listing their results based mostly on website content and keyword use. Of course, this made the results fairly easy to manipulate -- you only had to stuff more keywords in your meta tags and on your webpage. Then one day, a new search engine arose, one with the curious name of Google. Google decided that the current way of finding the best results was lacking. So they focused on a new technique: they began looking at the links that came into your website. Each link, they figured, was a "vote" for your site; the more people that "voted" for your site, the more likely it was that your site was useful and should be listed high in the results for the keywords that linked to it. [Read More]
This is part two of our official, authorized, and approved SEO Tutorial. Hopefully, you've already read part one -- The SEO Tutorial: Introduction -- and thus, you now know two things:
1. Although good SEO can bring you traffic, it is far from a set of magic tricks to get you on the first page of Google.
2. It is important for you to know who your potential audience is, and from that, formulate the important keywords and phrases you want to aim your SEO towards.
So let's move on to properly implementing SEO when building a site. Since we can't cover the hundreds of SEO methodologies and theories, I will focus on the areas of primary importance. If you get these few areas perfect, I can guarantee that you're in pretty good shape as far as your internal SEO goes: [Read More]
For anyone who has done any website freelancing, you know that more and more often, potential clients are requesting some form of Search Engine Optimization in your proposal. Unfortunately, SEO is one of the most misunderstood topics on the internet, even more so for clients with little website experience. Misconceptions abound, many of which are still popular (e.g. metatags are very important, it's easy to get to #1 for common words, etc.). So where does a freelancer fit in here? Well... if potential clients want SEO, then you should probably know SEO. Not only should you be able to explain SEO concepts and ideas to a potential client, but you should also be able to implement methods to actually help your client's search rankings and thus, gain credibility. Let's get started: [Read More]
