Posts from Marketing
Does anyone else cringe when they hear the term "networking"? The term, when defined as "making social connections in the interest of your career," is about as cold as you can get. And yet, we all feel like this is something we're supposed to be doing. "Never eat alone," the business pundits tell us. It's even worse when such networking is scheduled. You go to a conference and scheduled between the keynote lecture and lunch are 45 minutes marked "Networking Time" (of course, you assume that the conference coordinators just wanted one less speaker to pay). And all the while, you feel as if it's all pretense, with everyone simply looking for more business (after all, they didn't order a thousand business cards last week for nothing). [Read More]
It's a great feeling to turn an idea into a website. Most of the time however, your idea doesn't end with just building the website – you probably want to build your visitor base as well. So you put on your marketing cap, scope out the social scene, and begin considering a myriad of methods to build your website traffic. But before you spend any money on ads, hold a YouTube contest, or give away free t-shirts, keep these three considerations in mind: [Read More]
A year ago, most articles that covered internet marketing extolled the virtues of the social media sites Digg and Reddit. Such articles argued that making the front page of these sites was a great boon for any website looking for visitors. However, in the last few months, I've read a good share of articles and commentary that now argue that Digg and Reddit traffic is useless. Why? Because such visitors eat up your bandwidth, fill your website with useless comments, and don't ever stick around. So with this new counter-current of thought toward Digg/Reddit, I wonder whether such traffic really is useless. Fortunately, I have the following instance to look at and draw conclusions from: [Read More]
Does anyone else cringe when they hear the term "networking"? The term, when defined as "making social connections in the interest of your career," is about as cold as you can get. And yet, we all feel like this is something we're supposed to be doing. "Never eat alone," the business pundits tell us. It's even worse when such networking is scheduled. You go to a conference and scheduled between the keynote lecture and lunch are 45 minutes marked "Networking Time" (of course, you assume that the conference coordinators just wanted one less speaker to pay). And all the while, you feel as if it's all pretense, with everyone simply looking for more business (after all, they didn't order a thousand business cards last week for nothing). [Read More]
It's a great feeling to turn an idea into a website. Most of the time however, your idea doesn't end with just building the website – you probably want to build your visitor base as well. So you put on your marketing cap, scope out the social scene, and begin considering a myriad of methods to build your website traffic. But before you spend any money on ads, hold a YouTube contest, or give away free t-shirts, keep these three considerations in mind: [Read More]
A year ago, most articles that covered internet marketing extolled the virtues of the social media sites Digg and Reddit. Such articles argued that making the front page of these sites was a great boon for any website looking for visitors. However, in the last few months, I've read a good share of articles and commentary that now argue that Digg and Reddit traffic is useless. Why? Because such visitors eat up your bandwidth, fill your website with useless comments, and don't ever stick around. So with this new counter-current of thought toward Digg/Reddit, I wonder whether such traffic really is useless. Fortunately, I have the following instance to look at and draw conclusions from: [Read More]
